If you've been following Vim & Vigor for a while know you know I'm a one woman show. So why the heck would I want to take on the tortuous task of keeping up with a blog? That's a great question I kept asking myself, so I decided to use the first post to break down that thought process.
Well I'm kind of already doing it
I use a physical journal to brain barf ideas like "intentional changes I'm making in my business", "content ideas for next month", "easy ways to fill up a card", etc. Now this journal is more or less just to get these ideas out of my head, and half the time nothing ever came out of them. So instead of scribbling them into a journal, why not type them out and publish them on the site? It's really not that much more work, and it make that time spent productive.M/span>
This goes hand-in-hand with some of the changes I'm making in my business, check that post out here if you want to see those changes.
I've always set goals for myself and Vim & Vigor, and just setting goals is great, but there's something to be said about other people even knowing what I'm setting out to do. Now that's not to say those goals can't be revisited and adjusted. But it's easier to pretend like your goals never existed, or were completely different, when you're the only one that knows about them. If even 10 people expect me to put out a new blog post every other week, I better make sure I'm delivering on that promise I make as a creator. Whether or not I follow through on that sets that as the precedent for my business. And believe me, I want people to trust that follow through and quality are standards of my brand.
Content, baby, content
Welcome behind the scenes of running a small business. One of the many hats I wear as a business owner is content creator. That means making things to post on Instagram, Facebook, TikTok, Reels, Email Blasts, Pinterest, Etc. You know what a blog does? It gives me a means to create content, that I'm already kind of doing, remember, that can span across all of these media types that's not just "here's a product", "buy this product", "here's another event", "here's a sale". It's more educational material for myself, my customers, my custom clients, and anybody else that happens across this digital diary.
Three letters: S.E.O.
Search Engine Optimization for those of you that don't speak web design or marketing. The better your seo, the more likely it is that a search engine like Google or Yahoo will pick up your website during a search and bring it up on the search results page. Having a blog a cookie trail for a search engine leading back to your website, which means all the more chance for people to come across Vim & Vigor.
Header image courtesy of Vlada Karpovich on Pexels.