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Get to know all about

Vim & Vigor

By definition,

Vim & Vigor is energy and enthusiasm.

It’s the attitude and spunk that you approach life with, and believe me, there's a ton of it here.Vim & Vigor Designs (or V&V for short) is a paper goods & giftables brand based out of my hometown of Clarksville, TN.

Made for people who are fun, know who the hell they are, & cope with life using a much-needed sense of humor. Not only that, but everything is made using the smallest eco-footprint it can possibly be made with. There’s more details on that here.

Remember that time not that long ago? You had some occasion approaching, and you were browsing the card aisle, probably in a grocery store or in the big red bullseye, looking for the perfect one. You had a collection of four or five in your hand, but none of them made you think “Oh my god this is so [insert name here]. So you settled for the one that was only kinda funny, because you knew you wouldn’t find the perfect card, and honestly you were just over it.

I know. I've been there. And that’s why I started Vim & Vigor.

How it all started

What feels like way back when, one of my very best friends was pregnant while I was in design school. I didn’t like any of the cards that the grocery store had to offer. Nothing had the kind of personality that our friendship did. You know, that dirty jokes and twisted sense of humor kind of personality. So naturally, I made the cards I gifted her. They’re actually still around (although they've gone through quite the glow up) and get some of the best reactions at markets! They’re the Now We Had Proof and Cheers to Pregnancy Notecards.

From there it just spiraled. I started making more things, and eventually selling those things. Thus, Vim & Vigor was born.

Meet me!


If we haven't already met, I'm Kaitlyn. I’m the owner, designer, & HBIC behind Vim & Vigor. Usually I describe myself as a chronic overthinker, with a pretty dry sense of humor, and hellooo, really fun hair that changes color almost monthly.

I’m a graphic designer by trade, and here’s a fun little tidbit for ya. Up until I started V&V, I never wanted to work for myself. I was convinced that after college I would end up in an agency somewhere designing branding packages and posters. Dude.. I don’t know what I was thinking. Don't get me wrong, running a creative business is no joke. I’m a one-woman show, too, so it’s literally a dozen jobs in one, but holy shit I love it!

Be sure to stick around a while. I pinky promise it's a fun place to be. Check out the goods. Check Vim & Vigor out on Instagram or TikTok. And maybe just say hi.

Talk soon, friend!


Our core values

My mission is to create products that are full of personality. To promote personal connections with friends & family. To ensure that Vim & Vigor remains inclusive to everybody. And to do this as sustainably, and as cost effectively as possible.